Every new puppy owner wants the same thing: a friendly, well-rounded dog who's happy around everyone. The instinct that follows is to socialise as much as possible, so we see plenty of dogs and owners who've socialised in the wrong way without realising it, and it genuinely affects the relationship you build with your dog. Most new owners have done their research and know socialisation matters, but there's so much advice out there that it's hard to cut through, and it's easy to land on "any socialisation is good socialisation." A friendly dog is still important, but it has to be built the right way, so that socialising and having fun aren't the only things driving your dog. Your dog should still be able to focus on you and come when called, even in a social situation with plenty of distractions. The key distinction is between the people and dogs your puppy should bond with, and everyone else they simply socialise with. Bonding is for family, friends, and any dogs they'll see regularly, playing and building genuine positive associations. For everyone else, strangers at the park, dogs they'll likely never see again, a friendly greeting or a quick sniff is enough.