Founded in 1959, Royvon has spent decades helping dogs live calm, confident lives alongside the people they love. Force-free training rewards the behaviour you want and removes the reward when the wrong behaviour shows up, with no threats or force. Dominance training uses pain or restraint like choke chains and spiked collars to assert human power over a dog. Force-free training builds trust and lasting obedience, while dominance training often increases anxiety and fear. Royvon uses only force-free methods to teach dogs that focus and obedience reliably lead to rewards they want.